Excerpt Archives

Illustration of businesspeople staring in confusion at a cube trying to fit in a round hole.

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Management

Spring/Summer 2022

When Your Merger Is a Bad Fit

In an excerpt from his new book Decide & Conquer, Meetup CEO David Siegel C97 WG03 reveals the mistakes made by the company’s then-new corporate owner, WeWork, and a valuable acquisition lesson learned: Be honest about the relationship and what is realistic for success.

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Economics

Fall/Winter 2020

Middle-Class Clash

In this excerpt from his new book, professor Mauro Guillén forecasts the impacts of middle classes surging in China and India but shrinking in the U.S. and Europe.

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Alumni Authors

Fall/Winter 2019

How Aesthetics Define Your Business

In this excerpt from her new book, Aesthetic Intelligence, Pauline Brown WG95 examines how two top investment firms send very different messages through “the other AI.”

Understanding Algorithims and Artificial Intelligence 1

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Innovation/Tech

Spring/Summer 2019

Understanding Algorithims and Artificial Intelligence

In the introduction to his new book A Human’s Guide to Machine Intelligence, OID professor Kartik Hosanagar examines two similar AI programs that developed shockingly different personalities.

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Marketing

Spring/Summer 2018

The 4 Best Retail Business Strategies

In this excerpt from her new book, marketing professor Barbara Kahn reveals the four best retail business strategies.

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Research

Fall 2016

The Importance of Being Authentic

In her book Wired for Authenticity, Henna Inam WG90 explores the personal and professional benefits of being true to yourself.