Digital Exclusives
Essential business insights and more from Wharton graduates (and scholars)
Penn has a long history of technological innovation. Our electronic world needs its transformative thinking now more than ever.
Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.
Professor Myron E. Weiner demands that calls for privacy, profit sharing and regulation grow louder toward the Internet giants.
Marketers have tried to figure out digital since the banner ad was invented, yet the pace of innovation in platforms and techniques might be too much to handle.
From print to broadcast to digital to social media, Leo Levinson keeps reinventing himself, as has the media industry.
New streams of data push marketing in what seem to be innovative directions. Yet the underlying principles are still the same for customer-centric marketing.
