Digital Exclusives
Social media metrics often don’t align with a brand manager’s offline intelligence. Why? And how can businesses best analyze the data? Prof. Wendy Moe explains.
To create meaningful relationships with millennial consumers, brands must first win over their millennial employees, writes branding expert Jeff Fromm.
Marketing exec Leo Levinson explains how companies often lose control of their brand and why it’s important to get it back.
"Keep it local and keep it real" ought to be the practice of a community's gateway to the world.
Engage prospects and customers more successfully with “you talk” for a more effective marketing message.
How one unseen but dedicated employee can redefine how your company brand is viewed.
CEOs, your personal brand matters—especially if your company is funded by VCs.
Sure, some Internet companies are on the ropes, but that's only normal for a gold-rush style industry that's changing the world.
