Why incomplete commercial marketing research can lead companies to commit major faux pas.
Wharton professors Peter Cappelli and Iwan Barankay examine the behavioral economics used by the ride-hailing giant and other companies.
On the eve of a possible IPO, and with a troubling bottom line, will the disruptive ride-hailing service become the next Amazon—or the next Groupon?
Internet-based companies tend to claim instinctively that they belong outside traditional legal regimes. This position often fails—for good reasons.
Today’s disruptive innovators may believe they belong outside traditional regulation. They don’t, and we’ll be better off for it, writes Prof. Kevin Werbach.
Don’t believe the misconception about Wharton students. They are learning to become givers.