Digital Exclusives
A Wharton-fueled San Francisco company is using big data to tell your story (and a terrorist’s story) to the government and for-profit and nonprofit organizations.
Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.
Social media metrics often don’t align with a brand manager’s offline intelligence. Why? And how can businesses best analyze the data? Prof. Wendy Moe explains.
Corporate America faces challenges when it seeks to share data with academic researchers, but Chief Analytics Officer Dr. Michael Housman has solutions.
Big data algorithms ignore gender, race, age, and reduce the "like-me" bias from recruiters; this improves the employer hiring process as a result.
A San Francisco grad launched his analytics startup at Wharton, then saw it take off at the recent Tech Crunch Disrupt Conference.
How can companies leverage all of the data and metrics generated from their technologies for marketing and operations, if they're not Disney.
Students see the big profits and rewards of applying customer analytics through the example of Caesars.
Big data appears pervasive in today’s business world. Yet in reality, only some companies fully leverage analytics—those with the right understanding, approach and leaders (yes, Wharton alumni).
The promise of big data in providing value to our health care system lies in delivering the right data at the right time to the right person.
Analytics academics share exciting breakthrough research, while advertising practitioners attest to how social media and marketing are really done.
Given the unbridled excitement surrounding “Big Data,” some critical perspective is in order.
Wharton goes on tour in London with a presentation by Professor Eric Bradlow about marketing and analytics, which left local club members wanting more.
