The second stop on the School's global campaign tour packed the house at the Barnes Foundation in Philadelphia.
Professor Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.
A Wharton executive MBA alumna launches a for-profit/for-purpose startup with a presale, one eye on Italian fashion and the other on her microscope.
BlackBerry is attempting a rebound, and it—and any organization in a similar predicament—ought to think deeply about the creation of their new brand identity.
Wharton's Lisa Bolton investigates the connections between identity, judgment, and consumer behavior.