The Watch List identifies products, services and companies emanating from the Wharton community that are worthy of your attention. In this case: books written by alumni.




Every Woman Should Know Her Options

Laurie Itkin W90 has scored an Amazon best-seller by explaining stocks and options for the working woman.



John Sculley WG63, renowned former CEO of Pepsi and Apple, offers “game changing strategies to build billion-dollar businesses.”


Stacking the Deck

David S. Pottruck C70 WG72 builds off his business leadership experience (e.g., as Charles Schwab CEO) to offer practical advice for driving change across an organization.


Trillion Dollar Economists

Economists aren’t just society’s forecasters. They are its innovators, writes Robert Litan W72, Brookings Institution senior fellow.


Profiting From the Data Economy

Who among you will shape tomorrow’s big data economy? Goizueta’s David Schweidel C01 GRW04 GRW06 offers an answer.


The Baby Chase

Get inside the issue of surrogate pregnancy with New York Times bestselling author Leslie Morgan Steiner WG92.


Barefoot to Billionaire

Jon M. Huntsman Sr. W59 HON96, founder of Huntsman Corp. and past chairman of Wharton’s Board of Overseers, spent a lifetime writing this autobiography.


Parenting With a Story

It’s not just a parenting book. Paul Smith WG93 offers 101 narratives about character development for adults too.


The New Rules of Lead Generation

Experienced CMO David T. Scott WG98 provides a strategic update to tried-and-true, and new, marketing techniques.



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