Africa Rising: How 900 Million African Consumers Offer More Than You Think
By Vijay Mahajan

“This book lays out a powerful portrait of the growing opportunities in Africa. It is clear to us that any global firm interested in growth must see Africa as an essential part of its portfolio.” – E. Neville Isdell, Chairman and Chief Executive Officer, The Coca-Cola Company, USA

With more than 900 million consumers, the continent of Africa is one of the world’s fastest-growing markets. In Africa Rising, legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in its richness and complexity, and helps companies understand the massive opportunity it presents.

Mahajan tells the stories that western executives and managers rarely hear: stories of African entrepreneurs, executives, and enterprises that are identifying powerful market opportunities and capitalizing on them. He teaches the lessons that Africa’s successful and failing ventures have learned about succeeding on the continent: how Coca-Cola executives in Nairobi “walk with the market,” how Guinness is learning to become authentically African, how global companies are overcoming Africa’s unique political, economic, and resource challenges, and how local entrepreneurs are profiting even in profoundly troubled states like Rwanda.

Mahajan reveals how companies are reaching the growing South African middle class, how foreign investment is increasing even in politically mismanaged states like Zimbabwe, and how India and China are staking out huge positions throughout Africa. In an era where new growth is tougher and tougher to achieve, Vijay Mahajan’s Africa Rising uncovers one of the largest untapped growth opportunities.

About the Author: Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). The AMA has also instituted the Vijay Mahajan Award for career contributions to marketing strategy.

Mahajan’s ten books include The 86 Percent Solution (Wharton School Publishing), which received the 2007 Book of the Year Award from the American Marketing Association.

Winners Never Cheat: Even in Difficult Times
By Jon M. Huntsman


“In today’s world where too many people try to grab and hoard as many dollars as they can, where politicians do anything to cling to power, where we mistakenly believe that business can no longer be done with a look in the eye and a handshake, it is time that we remember the values of honesty, integrity, and generosity. … Look to Jon Huntsman, as he is still showing us the better way.” – Glenn Beck, The Glenn Beck Show

Times are difficult and uncertain. In times like these, some will say that you can no longer afford principles, ethics, or honesty. They’re 100 percent wrong, says Jon M. Huntsman in Winners Never Cheat: Even in Difficult Times, the nationwide bestseller — fully updated for today’s tough times and worldwide financial crises.

Anyone with a link to Wharton knows the name of Jon M. Huntsman, W’59, Hon’96. He is, after all, the largest benefactor in Wharton’s long history. His gifts established the Huntsman Program in International Studies & Business, a dual-degree program for undergraduates, and he has been honored as the namesake of the School’s flagship state-of-the-art building.

This book presents the lessons of his lifetime in business: a life that has included the best of times and the worst. The first edition became an instant classic; now, Huntsman has thoroughly updated it with new chapters on maintaining your principles in difficult times, when dishonest “sharks” seem to be everywhere.

This is no mere exhortation: it’s as practical as a book can get. It’s about how you listen to your moral compass, even as others ignore theirs. It’s about building teams with higher values, sharing success and taking responsibility, and earning the rewards that only come with giving back. Huntsman built his career and fortune on these principles. You don’t live them just to “win”: you live them because they’re right.

About the Author: Huntsman is chairman and founder of Huntsman Corporation. He started the firm with his brother, Blaine, in 1970. By 2000, it had become the world’s largest privately held chemical company and America’s biggest family-owned and operated business, with more than $12 billion in annual revenues. He took the business public in early 2005.

At the apex of that often-bumpy journey, he found himself one of America’s wealthiest people and among the nation’s top 25 all-time philanthropists.

Huntsman is the chairman of the Board of Overseers for Wharton and also has served on the boards of numerous major public corporations and philanthropic organizations, including the U.S. Chamber of Commerce and the American Red Cross. The Business School at Utah State University is named after him, as is the basketball arena at the University of Utah.

The Huntsman businesses fund the foundation that is the primary underwriter for the prestigious Huntsman Cancer Institute in Salt Lake City, which he founded. His oldest son, Jon Jr., is governor of Utah.

All author royalties from this book go to the Huntsman Cancer Foundation.