The Watch List identifies products, services and companies emanating from the Wharton community that are worthy of your attention. In this case: community members worth watching on social media.


When the innovator of the 21st century tweets, about 2.1 million people listen. They watch, too, when he posts videos of his SpaceX rocket launches.





Track where in the world is the dean of the Wharton School through Twitter. Peruse his thought leadership on LinkedIn.





Students and young alums use the visual mobile messaging platform. A lot. Wharton now does too.





The Wharton professor and Give and Take author is “arguing as if I’m right, listening as if I’m wrong,” across digital platforms and publications.





Michael J. Moritz WG78 averages a post a month on LinkedIn, with such titles as “China Triumphs as Silicon Valley Primps” and “A Handbook for Mastering Negotiating Skills.”




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A shout-out to professional ghostwriter and speaker Bruce Kasanoff WG85, who has a near once-a-day LinkedIn posting habit with topics like “Focus on Your Eulogy, Not Your Resume” and “Never Tell People What You Do.”





This Twitter handle is worth following alone for its lists of alumnae and “Wharton voices” on the social media site.





The Lauder family is known for its philanthropy and global makeup empire—and now a very active brand on Instagram, Facebook, YouTube, Pinterest and Twitter.




Whom did we miss? Let us know the old-fashioned way by email at or mention us with your 2 cents on Twitter: @WhartonMagazine.