With a business model that recalls a successful Wharton-powered eyewear company, Parfait (formerly named Hairtelligence) is making it easy to buy custom wigs online.

Recently part of Venture Lab’s VIP-X accelerator program and a New Venture Competition finalist, the startup — co-founders include Isoken Igbinedion WG21 and Simone Kendle WG21 — leverages computer-vision technology to capture customers’ head measurements and other information from just a few selfies. Customers choose from seven wig-customization options (from hair pattern to part style) and virtually try on wigs before shipment to their homes, cutting out the need for a trip to the salon.

Read more from the Watchlist.