Self-described as a “love letter to Southeast Asia,” Dia seeks to share artisanal brands inspired by the region with consumers around the world.

Started during the pandemic by three Malaysian friends — Kylie Francis WG18, Alia Farouk, and Aisha Hassan — the venture curates the products it promotes on its website and tells the stories behind them. In addition to serving as a marketplace for everything from clothing to jewelry to art, Dia promotes the richness of Southeast Asian culture and craft.

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