Habi grew out of an acute need for a better way to buy and sell homes in Latin America. Preparing to move from the U.S. to Bogotá, Colombia, in 2016, co-founder Brynne McNulty Rojas W10 found it difficult to locate a place to live beforehand: There wasn’t an effective online real estate database for the area, meaning her search wasn’t successful until she was on the ground.
With a business partner from the region, McNulty has built a database of prices for middle-class homes and other information, along with an Opendoor-like service through which they buy, renovate, and resell Colombian properties. Following a fresh round of investment last year, Habi is poised to expand to other parts of the continent, with a promise to reduce sale times from several months to several days.
Read more from the Watchlist.