A 2020 Female Founders Fund report projects there will be one billion postmenopausal women worldwide by 2025 — which equates to $600 billion in potential consumer spending. But few self-care products target women who are over 40 years old.

Caire Beauty hopes to make up for lost time. Co-founders Lorrie King WG91 and Celeste Lee W84, two longtime beauty-industry veterans, launched the direct-to-consumer company last November. Caire uses proprietary skin-care science to meet the declining-estrogen challenges of more experienced skin. The investment in healthy skin has paid off: The Wall Street Journal recently highlighted Caire as one of the few menopause-specific beauty and wellness brands.

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