A place to discover brands: That’s the idea behind Verishop, an online-shopping site that carefully vets the high-quality fashion, beauty, and home goods it carries. Co-founded by couple Imran and Cate Khan WG05 (a former Snap executive and retail leader at Amazon, respectively), the company offers an alternative to sites that allow third-party sellers and questionable products on their platforms. (Also on offer: 24/7 customer service and free one-day shipping and returns.)

Verishop’s retail team has certified established brands such as Staub, Free People, and Harry’s, as well as lesser-known — but still thoroughly vetted — labels the company is confident consumers will love.

Read more from the Watchlist.