The Catalyst: How to Change Anyone’s Mind

Jonah Berger

The New York Times bestselling marketing professor reveals five hidden factors that inhibit change and how by mitigating them, we can become change agents

 

 

The Coldest Warrior

Paul Vidich WG81

In his third novel, the spy author presents a tale of paranoia and espionage based on the true story of a cold case from the 1950s and a CIA officer who searches for answers.

 

The Lemonade Life

Zack Friedman WG08

If you’re not living up to your potential, the motivational speaker/CEO offers inspirational anecdotes and identifies five internal switches that when activated can fuel success.

 


Parents Who Lead

Stewart Friedman

The Wharton Work/Life Integration Project director and co-author Alyssa Westring show how parents can harness the science of leadership to thrive in all aspects of life.

 

 

Published as “More Must-Read Wharton Authors” in the Spring/Summer 2020 issue of  Wharton Magazine.