Syrup made from dates has long been a cooking staple in the Middle East and Africa, but the sweetener — an alternative to sugar and honey — has yet to catch on in the U.S. Brian Finkel W10, however, sees the potential. He fell in love with the syrup overseas and met D’vash Organics co-founder David Czinn during a gap year in Jerusalem.

Now, the duo sells date nectar and syrup (plus a sweet-potato nectar) that are both vegan and non-genetically modified. Founded less than five years ago, the company has made significant inroads, with shelf space at major grocers that include Whole Foods, Wegmans, and Sprouts, as well as online at Amazon.

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