By 2050, the elderly population in the U.S. will have almost doubled to 83.7 million, with huge implications not only for business and policy, but also for families caring for their elders. In 2015, entrepreneur, investor, and biotech executive Joanna Gordon Martin WG02 proactively founded Theia Senior Solutions to provide exceptional, transparent elder care.

The concierge company’s expert advisers help families support aging parents via patient advocacy, senior living options, and crisis management. Personalized solutions call on Theia’s network of rigorously vetted providers, and advisers receive no commission on referrals, resulting in a comforting client focus. The company also offers the TheiaVault, secure and readily available storage for all critical health-care documents via cloud or hard copy.

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