MBA students Jane Fisher WG17 and Jenna Kerner WG17 bonded over their shared frustration with conventional bra shopping, with its embarrassing in-store fittings, pushy salespeople, and morass of expensive frills. After hearing the same complaints from hundreds of women, Fisher and Kerner confirmed their mission: to create beautiful, simple bras that people actually want, with a modest price point and home try-on to boot.

And there’s more to feel good about: With every bra purchased, Harper Wilde—named after empowered women authors Harper Lee and Laura Ingalls Wilder—will donate toward girls’ education around the world.

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