Hightouch’s AI marketing tools harness companies’ data to create personalized customer experiences. Co-founded by Kashish Gupta GEN18 W18, Hightouch enables companies to combine information from their various data sources to shape marketing efforts.
One flagship feature: The startup’s AI agents can decide which marketing content — such as welcome emails and special offers — to send to individuals in order to boost engagement and new customers. Valued at $1.2 billion earlier this year, the company counts Spotify, PetSmart, Grammarly, and other big-name brands as users.
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