With its subscription model, My Little Mascara Club is ensuring that you never run out of a makeup essential. Co-founded by Patrick Ryan WMP21 GEN24, the service ships vegan and cruelty-free mascara — along with add-ons such as shaping combs and remover wipes — directly to doorsteps.

The startup, a VIP-X company, uses tiny bottles and monthly shipments to help avoid clumping problems associated with bigger tubes, while options to adjust, delay, or even donate deliveries give subscribers flexibility.


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