This modern-day financial advisor began with the goal of addressing some of the industry’s biggest problems — namely, financial planning’s accessibility, high cost, inconsistent advice, and misaligned incentives between advisors and clients.

Led by co-founder and CEO Anders Jones WG17, Facet offers a flat-fee membership and a team of financial experts who provide virtual guidance for investments, taxes, employee benefits, and other aspects of members’ financial lives. “The established model for financial planning is broken,” says Jones. “We are reimagining how consumers understand their relationship to money, empowering them to actually live the life they envision and to achieve true financial wellness.”


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