Highlight aims to combine the right ideas, the right people, and the right questions to help consumer products succeed. Founded by Dana Kim WG20 and Ethan Kellough GEN21, the company is speeding up the process of in-home product testing by giving clients access to fast feedback from a community of testers known as Highlighters.

Thanks to an intuitive project portal, Highlight lets clients take control of the product-testing process with a one-stop shop for designing surveys, scheduling shipping, analyzing feedback, and more. Boasting survey completion rates of 90 percent from its Highlighters, the company promises to deliver actionable insights to customers — from startups to established enterprises — in less than a week.

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