Food-tech company Better Brand is taking the guilt out of guilty pleasure. Founded by Aimee Yang WG20, the company uses so-called “grain-changing technology” to produce low-carbohydrate, high-protein versions of foods that are traditionally loaded with carbs.

Better Brand’s inaugural product, the Better Bagel, boasts just five grams of net carbs (equivalent to one-fifth of a banana) and 24 grams of protein (the equivalent of four eggs). With its trademarked technology, the company plans to break into other food categories in the future and, in the process, redefine healthy eating.

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