Lulu Ge WG19 is on a mission to democratize access to holistic herbal remedies for women’s health with her company, Elix. Its flagship product, Cycle Balance, tailors medicinal herbs to a customer’s menstrual symptoms through a proprietary online assessment. Subscribers additionally receive personalized care through monthly check-ins and resources compiled by the team’s on-call experts.

Elix also recently released its Immunity Duo line, which utilizes anti-inflammatory and antioxidant ingredients to strengthen immune response. Ge originally drafted the business plan for Elix, at that time called #periodpainfree, in class with Wharton professor Ethan Mollick. The company, an alum of Wharton’s VIP-X accelerator, was a finalist in the Startup Challenge and received the Launch Award within the Penn Wharton Innovation Fund.

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