Baby boomers and Gen Xers who form one of the largest demographics in the $4.2 trillion global wellness market are leading the demand for generationally authentic healthy-lifestyle products.
Recognizing that this 50-plus cluster is all-in for taking a smart approach to getting older, Brent Taylor WG10 developed Perennial, a vanilla/nut-flavored plant protein drink optimized for healthy aging. Thirty-something Taylor—who already helped found the wildly successful meat substitute Beyond Meat—says he and his Perennial co-founder, Sara Bonham, are committed to “creating a better world for ourselves to age into.”
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