Recognized for its creative and calming benefits, adult coloring is a trend based in nostalgia that has 21st-century impact. Tech power couple Muoyo Okome WG11 and Nicaila Matthews Okome C06 took the concept one step further when they created Color Noir, a coloring app that amplifies black lives and celebrates black culture. The Okomes identified a lack of cultural imagery in similar apps, and now Color Noir’s hundreds of images have attracted thousands of users globally.

With Muoyo as the app’s developer and Nicaila in charge of visuals and user interface, they’re proudly carving out an inclusive space in the mobile app business—one that totaled more than $71 billion in revenue last year.

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