Mindfulness is no longer just for monks in robes forgoing the comforts of modern life. With Modern ŌM, founder Michael Likhov WG07 wants to infuse the day-to-day with a reminder of how the ancient practice of mindfulness and its principles can inspire a better life.

The lifestyle brand offers clothing and accessories based on colors corresponding to the body’s chakras. Modern ŌM is also dedicated to teaching and sharing the actual practice. A meditation studio in Miami, an upcoming mindfulness festival, and a recent Indiegogo campaign to teach meditation to prison inmates are all part of Modern ŌM’s effort to reach for a bigger vision, beyond just products. The T-shirts are nice, too.

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