Like many government programs, Medicare often leaves consumers confused, as Chapter CEO Cobi Blumenfeld-Gantz C12 W12 learned firsthand. “After spending weeks on research, my parents still nearly missed deadlines and enrolled in sub-optimal plans,” he says. Alongside co-founder Corey Metzman C12 W12, Blumenfeld-Gantz started Chapter to provide Medicare advice to older Americans in their search for the best value. The Medicare advisory firm scours options to suggest plans, advise on when to enroll, and more. As the company grows, it’s investing in an app to provide additional support and services to retirees.