Digital Exclusives
What is SoulCycle’s secret for creating their cult-like following? They’re not simply offering a workout, the SoulCycle brand represents a lifestyle.
Millennials have the greatest influence on market trends and to be successful, brands must be able to understand and tap into this influence. Jeff Fromm of FutureCast explains the millennial mindset and how companies can use it to their advantage.
Wharton grads formed the core of a team that revolutionized Microsoft Windows.
Can a two-sided nation improve its ranking in the world? And why should it care?
Millennials are plunging into parenthood, and it’s affecting their shopping habits and how they interact with brands. Amazon gets this.
Anybody can broadcast a message. Businesses succeed in captivating their audiences when they align content with compelling storytelling.
Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.
A monumental shift in advertising spending is underway toward digital marketing, which means it’s a good time for being a social media influencer.
As the buying power of Hispanic millennials increases, brands must focus more on earning their business and loyalty, writes marketing guru Jeff Fromm.
Social media strategy isn’t just about targeting the right audience or canvassing the right platform with your content. It’s about relationships and using technology to strengthen them.
What gets millennials’ attention and wins their loyalty? Marketing expert Jeff Fromm lets brands in on what they ought to know.
Marketing analytics professor David Schweidel says shifts in practice for social media platforms are a liability. What should marketers do about them?
CMOs can do well by following four guiding principles adopted by brands like Uber, Airbnb, Nike and Virgin, writes Lippincott CEO Risk Wise.
Young entrepreneur Michael Powell returns to the blog with insights into what marketing strategies have worked for his startup DowntoChill.com.
For those members of the Class of 2015 looking to enter the marketing profession, chief marketing officer David T. Scott has three gems of advice.
Learn from the experiences of one of the nation’s largest airports, which studied and segmented its customers to better brand itself in a crowded market.