Digital Exclusives
New research shows how to use language to capture audience attention, from word choice to building suspense.
Social media metrics often don’t align with a brand manager’s offline intelligence. Why? And how can businesses best analyze the data? Prof. Wendy Moe explains.
How can companies leverage all of the data and metrics generated from their technologies for marketing and operations, if they're not Disney.
We spotlight recently published books written by Wharton alumni.
