When James Beard Award-winning restaurant critic Sierra Tishgart couldn’t find a home cookware brand to both inspire her inner chef and satisfy her eye for style, she invited childhood friend Maddy Moelis W12 over for dinner to help figure out a solution. Soon after, the pair founded Great Jones, named in homage to star cookbook editor Judith Jones. Tishgart, product and marketing lead, interviewed chefs and food writers to design the perfect pan; Moelis, who worked for millennial-friendly wedding registry Zola, focuses on operations and finance. By 2018, Great Jones had raised more than $3 million, including from VC General Catalyst and Momofuku’s David Chang. Their mini nonstick skillet sold out in weeks. In an estimated $17 billion total market, Great Jones is already cooking up a storm.