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Baker Initiative Director Blazes own Path, Real-World Research Bridges Academia with Industry
When Stephen Hoch Cruises the Aisles, It’s Usually Not to Make Purchases But to Research Topics Like How Consumers and Managers Make Decisions and the Impact of Private Labels on National Brands
A Wharton Professor Looks at How Consumers Make Choices and Why That's Important to Marketers
Charles C. Butt, W'59; Marc Belton, WG'83; Nadya Shmavonian, WG'86
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