Can a two-sided nation improve its ranking in the world? And why should it care?
First impressions after a return from London, about facility construction, security and organization, NBC and spoiler alerts, and branding.
Throughout the years, a surprising number of the Wharton community have dedicated themselves to the pursuit of Olympic glory.
The London Games and its sponsors are trying to protect themselves from ambush marketing—is that even possible?
The difference between marketing and economics is the difference between gymnastics and Nik Wallenda’s high-wire act, between being grounded and floating in the clouds.
A Wrestler, a Rower and a Fencer Report on Victory, Defeat and Lessons Learned