New must-read works of fiction and nonfiction inform, inspire, and intrigue.
Penn researcher's new book cites complexities that parties decline to address and many don't even see
As the founder of a Hong Kong nonprofit, Nancy Yang W92 is helping other charitable groups reach the city’s neediest people.
Real estate expert A.J. Steigman WG18 talks about his startup's success and the Wharton resources that helped him along the way.
Tips for staying the course when confronting workplace fatigue
As CEO of the new U.S. International Development Finance Corp., Adam Boehler W00 is advancing American investments abroad that could challenge China’s influence.
Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.
The Wharton alumna reflects on her experience on the show, which inspired a national conversation about inappropriate physical contact and led CBS to change protocol for its long-running hit series.
Professor Stephanie Creary offers advice for thinking differently about job candidates.
And other lessons I learned from Simon Sinek's new book, The Infinite Game
On her latest Choiceology podcast, Wharton professor Katy Milkman discusses the mechanisms of repeated behavior with social psychologist and author of Good Habits, Bad Habits Wendy Wood.
The Wharton Global Youth Program is looking for alumni to join its mission to bring business education to kids across the world.
Experts examined proposals similar to those endorsed by Elizabeth Warren and Bernie Sanders during a Penn Wharton Budget Model event.
How to recognize and overcome the mental obstacles you may be creating for yourself.
In a conversation with Wharton professor Stephanie Creary, two accomplished business executives tackled the issue of representation among the highest levels of leadership.
New must-reads explore the secrets of resilient entrepreneurs, the business value of aesthetics, and one man’s mission to cure his own rare disease.
What is SoulCycle’s secret for creating their cult-like following? They’re not simply offering a workout, the SoulCycle brand represents a lifestyle.
Millennials have the greatest influence on market trends and to be successful, brands must be able to understand and tap into this influence. Jeff Fromm of FutureCast explains the millennial mindset and how companies can use it to their advantage.
Millennials are plunging into parenthood, and it’s affecting their shopping habits and how they interact with brands. Amazon gets this.
As the buying power of Hispanic millennials increases, brands must focus more on earning their business and loyalty, writes marketing guru Jeff Fromm.
Facebook is winning social commerce, but as brands continue to leverage social media to boost sales, expect more players to give chase. Jeff Fromm explains why.
What gets millennials’ attention and wins their loyalty? Marketing expert Jeff Fromm lets brands in on what they ought to know.
Capturing the loyalty and the love of employees—particularly talented and ambitious millennials—starts with five lessons we learned as 5-year-olds.
Brand awareness is no longer enough to drive marketing performance. Brands must possess meaning and intrigue and offer an experience, writes Jeff Fromm.
In the age of democratization, can brands truly level the playing field? Millennial marketing guru Jeff Fromm has answers.
To create meaningful relationships with millennial consumers, brands must first win over their millennial employees, writes branding expert Jeff Fromm.
We spotlight recently published books written by Wharton alumni.