Recent research by Wharton graduate students and professors reveals the ripple effects of our online shopping habits.
Insights into the evolving world of modern retail from academics and industry leaders at the Baker Retailing Center's recent conference.
A new book from Wharton Digital Press offers tools to manage the complexity of today’s brand management.
A Philadelphia running store goes the extra mile for customers. Here's how other retailers can follow their lead.
Applying consumer psychology in the retail industry to market to emotions, perceptions and other psychological drivers.
Industry trends point toward more integration between online and offline business, yet retailers are still attuned to differences and challenges in each retail channel.