Addressing the many needs within a single consumer requires a modern approach to customer lifetime value.
Wharton Customer Analytics experts share three strategies for companies hoping to maximize this rapidly evolving technology.
Students see the big profits and rewards of applying customer analytics through the example of Caesars.
Wharton Professor Eric Bradlow unveils a new metric for marketers to determine customer lifetime value.
One of the biggest complaints I hear about customer-centric strategy is that it’s too complicated.