Insights into the evolving world of modern retail from academics and industry leaders at the Baker Retailing Center's recent conference.
The source of success at Uber and Airbnb is their use of business analytics. What lessons can all business leaders learn from their examples?
What does big data mean for privacy? Companies leveraging data now have targets on their backs. Analytics expert Michael Housman explains how to handle this.
Learn from the experiences of one of the nation’s largest airports, which studied and segmented its customers to better brand itself in a crowded market.
Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.