John McAdam, business coach, author and entrepreneur himself, offers ways to make sure people don’t forget what makes your business special.
Finding balance between dealing with the present and striving for the future is essential for successful business planning, writes business coach John McAdam.
A living business plan is more than a piece of paper. It is, instead, something that any investor can see, touch, smell and even taste. Here’s how to make a dead business plan come alive.