Digital Exclusives
How can companies leverage all of the data and metrics generated from their technologies for marketing and operations, if they're not Disney.
Students see the big profits and rewards of applying customer analytics through the example of Caesars.
The promise of big data in providing value to our health care system lies in delivering the right data at the right time to the right person.
Analytics academics share exciting breakthrough research, while advertising practitioners attest to how social media and marketing are really done.
Digital media and data scientists are revolutionizing the ad business and threatening the jobs of the “Mad Men” of Madison Avenue.
Given the unbridled excitement surrounding “Big Data,” some critical perspective is in order.
