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Three Keys For Creating Meaningful Retail Content
Blog Network

Three Keys For Creating Meaningful Retail Content

Brands such as REI, Sephora and Away have raised the bar for producing scroll-stopping content. Here's how.

Pepsi, Uber, and Misinformed Marketing
Blog Network

Pepsi, Uber, and Misinformed Marketing

Why incomplete commercial marketing research can lead companies to commit major faux pas.

A Pitch for an Ad Man
Blog Network

A Pitch for an Ad Man

From print to broadcast to digital to social media, Leo Levinson keeps reinventing himself, as has the media industry.

Ad Man, Arts Executive, Bruce Crawford, W’52
People

Ad Man, Arts Executive, Bruce Crawford, W’52

Admired by Wall Street and the creative community alike, Crawford is best known for his career of excellence in advertising.

Reunion 2001!
People

Reunion 2001!

Alumni Profiles and Reunion Photos, including social scientist Matti Gershenfeld, Liberty Digital pioneer Charles Benson, Frito-Lay VP of consumer trends and insights Paulette Kish, former CEO of Saatchi & Saatchi Ed Wax, and president and managing director of Citibank's Mexico division Julio de Quesada.

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Three Keys For Creating Meaningful Retail Content
Blog Network
November 27, 2018

Three Keys For Creating Meaningful Retail Content

Brands such as REI, Sephora and Away have raised the bar for producing scroll-stopping content. Here's how.

Pepsi, Uber, and Misinformed Marketing
Blog Network
/
Marketing
July 24, 2017

Pepsi, Uber, and Misinformed Marketing

Why incomplete commercial marketing research can lead companies to commit major faux pas.

A Pitch for an Ad Man
Blog Network
/
Careers
April 04, 2014

A Pitch for an Ad Man

From print to broadcast to digital to social media, Leo Levinson keeps reinventing himself, as has the media industry.

Ad Man, Arts Executive, Bruce Crawford, W’52
People
/
Media/Arts
Anniversary Issue

Ad Man, Arts Executive, Bruce Crawford, W’52

Admired by Wall Street and the creative community alike, Crawford is best known for his career of excellence in advertising.

Reunion 2001!
People
/
Alumni News
Summer 2001

Reunion 2001!

Alumni Profiles and Reunion Photos, including social scientist Matti Gershenfeld, Liberty Digital pioneer Charles Benson, Frito-Lay VP of consumer trends and insights Paulette Kish, former CEO of Saatchi & Saatchi Ed Wax, and president and managing director of Citibank's Mexico division Julio de Quesada.

Cover and spread of Wharton Magazine, each featuring profile portraits of alumnus Anthony Noto.
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