According to a 2022 NPR study, 62 percent of Americans use voice assistants regularly. So Sanju Pancholi WG12 used his technical background in conversational AI to create Vurbalize, a voice shopping assistant that’s like a personal shopper in your pocket.

Powered by proprietary technology integrated into ChatGPT, Vurbalize helps users browse products — from electronics to health supplements to wine and more — and get real-time answers to questions about pricing, comparisons, shipping, and returns. Part of Venture Lab’s VIP-X Fall 2022 cohort, Vurbalize is built to function with “any device, any language, any channel.”

 

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