This comfort-forward shoe line sprang from Marisa Sharkey WG03 and Bianca Gates’s conviction that there had to be better footwear options for hosting dinner parties than casual slippers — or bare feet. Relying on their collective experience at companies such as Ross Stores, Bain and Company, and Facebook, the Birdies co-founders teamed up in 2015 to create a design that combines sleek fashion with long-lasting comfort.

After their first pair of loafers took off, they expanded the line to include a wide variety of sneakers, sandals, flats, and slides. Sharkey and Gates have also led Birdies to become a Certified B Corporation, propelling purpose-driven efforts such as a mentorship program for women and girls and donations of more than 54,000 pairs of shoes.

 

Read more from the Watchlist.