In case you didn’t notice, the wall of faces on the right-hand side of this screen has been growing as of late. More than 30 new contributors have joined the Wharton Blog Network in the past 12 months, writing on topics ranging from marketing to health care, social media to international finance, entrepreneurship to the joys of being a student.
I’d like to take a moment to introduce you to some of our new bloggers and their latest posts. I hope our Wharton Blog Network contributors impart a bit of expertise and knowledge that will inspire you in your professional and personal lives.
David Sable. We expect an interesting mix of content from Dr. Sable, W’81, M’86, who, as an investor at Special Situations Funds and an adjunct at Columbia University, can discuss anything from the business of medicine, to life science investing, to education. He tackled the latter topic for his first post, “Business Education for Everyone Else,” in which he describes how he designed a new business course for science and engineering students.
Tyler Wry. Assistant Professor of Management Tyler Wry studies the processes through which industries emerge around innovative ideas and how startups can succeed in these new challenging spaces. He shares a wealth of lessons in his first post, “Teaching Lean Entrepreneurs,” in which he recaps an entrepreneurship panel that he moderated during this year’s MBA Reunion.
Dave Scott. As CEO of Marketfish, Dave Scott, WG’98, is intimately familiar with lead generation and direct marketing. In his latest post, “Merging Technology With Traditional Marketing,” he weighs the efficacy of email marketing campaigns versus traditional direct mail, concluding that a mix of tactics—including quick-response codes and websites, direct mail and telemarketing—is the surest way to reach your target audience.
Paul J. Shrater. Paul Shrater, W’95, is an e-commerce expert (a co-founder of an e-commerce site himself) who will write about marketing and selling on the Web—whether that involves dealing with the 800-pound e-commerce gorilla (Amazon) or dealing with security and customer private issues. In his latest post, “Can You Trust That eStore?,” he asks whether all those “customer reviews” online mean anything anymore and delves into other ways to secure your customers’ trust, and sales.
Sarah Ryan. The Wharton Alumni Relations staff member who covers Europe, Middle East and Africa, Sarah Ryan, WG’05, launched her role on the blog with “Wharton Under the Paris Sky.” This first post describes her visit in Paris with Gael de Pontbriand, WG’74, who exemplifies the global connection among alumni. If you’re ever in Paris or Loire, be sure to look up Gael. Sarah will continue to spotlight the dynamic members of the Wharton community whom she meets during her travels.
I hope you enjoy these writers in the coming weeks as they continue to contribute to the Wharton Blog Network.