Named one of Time’s Best Inventions of 2025, Baby Gear Group’s lending libraries are a savvy solution for parents who want top-tier baby products without overspending on items their little ones will quickly outgrow. Philadelphia mom Bo Zhao WG18 founded the company after spending countless hours — and plenty of money — searching for the right products for her daughter. Realizing other parents faced the same challenge, she envisioned a better option. Now expanding nationally, Baby Gear Group lets families rent everything from strollers to sleepwear and swap items as needs change, with monthly subscriptions starting at $49.

Rove is building a new way for young adults to earn airline miles without the barriers of traditional credit-card reward plans. Launched in 2023, the startup issues a universal currency — Rove Miles — that users accrue through everyday travel purchases and online spending, then redeem for flights and hotels. Rove's founders, including CEO Max Morganroth W25, were named to this year’s Forbes 30 Under 30 for their work, which is making travel rewards more attainable for those who lack extensive credit histories or access to premium credit cards.

In the debate over how best to support low-income families, the Bridge Project is betting on a simple tool: direct cash. Founded by Holly Fogle W96 and Jeffrey Lieberman ENG96 W96, the nonprofit provides unconditional payments to mothers in need during pregnancy and through their babies’ first years — a window critical to healthy development and economic mobility. Launched in New York in 2021, the Bridge Project has since expanded to additional states, enrolling thousands of families and directing tens of millions of dollars in support. Alongside the payments, the organization advances policy change and conducts research in-house and with partners, including the University of Pennsylvania’s Center for Guaranteed Income Research.

Distracted driving claimed 3,275 lives in 2023, according to the National Highway Traffic Safety Administration. To ensure that hired drivers keep their eyes on the road, co-founder and CEO Ted Chen W87 L91 created LifeSaver Mobile. The software blocks cell-phone use while fleet drivers are behind the wheel, resulting in a 50 to 80 percent reduction in at-fault collisions for some clients. The company offers a simple turnkey solution for employees’ phones by disabling screen use and enforcing hands-free calling. LifeSaver Mobile also provides helpful resources, from an e-book on cell-phone addiction to a cost-savings calculator.

Inspired by a campus visit from legendary shoe designer Stuart Weitzman W63, Pattryze Garate W22 created NoMatch women’s sneakers. Ready for a kicker? Each pair is purposefully mismatched, to spark self-expression. The sneakers are handmade using premium leather and include playful details, such as sun-activated colors. Garate told Wharton’s Baker Retailing Center about the secret sauce behind her business: “When you truly care about your product and the experience behind it, people will feel it.”

Legal contract reviews that once stretched on for weeks or months can now take minutes. Started by John Sarihan ENG21 W21 and Ryan Daniels C14, Crosby is a new kind of law firm powered by AI. The company's AI agents — supervised by human attorneys — review and advise on contracts such as nondisclosure agreements and master service agreements, often delivering feedback in less than an hour. After exiting stealth mode with its first round of funding last June, Crosby announced another major round just four months later and a third one in March.

Since its start in Greece nearly three decades ago, Theon International has grown into a global supplier of night-vision devices and other imaging systems for armed forces and security operations. The company’s products help soldiers operate in low-light and high-risk environments and are used today in more than 70 countries. Founder and CEO Christian Hadjiminas WG83 has overseen Theon’s expansion from the beginning — including its public-market debut in 2024 — positioning the company as a significant European player in advanced imaging technology.

As they say around the world, “Cheers to your health!” This hangover recovery brand co-founded by Tess Kim WG15 and her sister, Soom Kim, is rooted in ancient Korean medicine. Nutritionists mix ingredients, including antioxidant-rich prickly pear and detoxifying reishi mushroom, that work together to protect the liver and promote rehydration. The liquid shots are individually wrapped in on-the-go pouches, to be taken with the first drink of the night. (A second can be taken before bed for optimal bounce-back.) AWKN now ships internationally and has been covered by the Independent and the Telegraph.