Wharton Magazine
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Illustration of a brain in dark purple on a lighter purple background, with pink ladders propped against the crevasses
Blog Network
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Health Care
March 13, 2026

Investing in the Founder’s Brain

How protecting brain health offsets the hidden costs of entrepreneurial superpowers

Campbell's soup cans on a store shelf.
Ideas
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Marketing
Spring/Summer 2025

See! Think! Buy!

Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.

Cover of the Spring/Summer 2026 edition of Wharton Magazine, with an illustrated collage of alumnus Dr. Bruce I. Jacobs and an inside page that reads
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