“We love insurance” isn’t a bumper sticker you’ll likely see anytime soon, but it is the proud motto of this e-commerce company. Building on nearly two decades of experience in the health-care industry, Sally Poblete WG00 founded Wellthie in 2013 to help individuals and small businesses choose the best health-care plans. The New York-based company aims to “simplify the complexities” of picking a provider by laying out all of a customer’s insurance options in one place. User-friendly design and innovative technology also help brokers and insurance carriers reach their audience. The goal: to revolutionize the way people choose—and feel about—insurance.