For those members of the Class of 2015 looking to enter the marketing profession, chief marketing officer David T. Scott has three gems of advice.
Marketers can improve their lead generation program by following a few easy steps, according to the Fighting CMO David T. Scott.
Marketers should remember this mantra: Being social drives engagement, engagement drives loyalty and advocacy, and both of those lead to increased sales.
The Fighting CMO offers five ways to sell social media to your business leadership, without the need for hard return on investment proof.
How to ensure that your lead-gen tactics result in the halo effect—or the marketing math of 1+1 = 3.