A monumental shift in advertising spending is underway toward digital marketing, which means it’s a good time for being a social media influencer.
Facebook is winning social commerce, but as brands continue to leverage social media to boost sales, expect more players to give chase. Jeff Fromm explains why.
What gets millennials’ attention and wins their loyalty? Marketing expert Jeff Fromm lets brands in on what they ought to know.
Marketing analytics professor David Schweidel says shifts in practice for social media platforms are a liability. What should marketers do about them?
Businesses need to make the case that consumers have something to gain by sharing personal data and "friending" them, argues Emory Professor David Schweidel.
Brand awareness is no longer enough to drive marketing performance. Brands must possess meaning and intrigue and offer an experience, writes Jeff Fromm.
A Wharton entrepreneur toasts another alumnus' innovative startup growth strategy, involving a once-obscure cocktail ingredient and crowdfunding.