Selling Vision

The times, they are a-changin’—and in business, keeping up with constantly evolving ways to reach customers, conduct sales, and stand out from competitors can be a daunting endeavor. Lou Schachter W86 offers a new strategy—a way to drive change itself. His new book, Selling Vision: The X→XY→Y Formula for Driving Results by Selling Change, articulates a unique approach to transforming a sales organization and to achieving goals. Since Schachter is a managing director of the global sales practice at BTS, this is right in his wheelhouse and is born out of his longtime experience helping clients execute sales strategies.