Digital Exclusives
Marketers should remember this mantra: Being social drives engagement, engagement drives loyalty and advocacy, and both of those lead to increased sales.
The Fighting CMO offers five ways to sell social media to your business leadership, without the need for hard return on investment proof.
How to ensure that your lead-gen tactics result in the halo effect—or the marketing math of 1+1 = 3.
How to apply the seven most effective lead generation tactics.
